SEO, or Search Engine Optimization, is the practice of improving the ranking of a website on search engines such as Google. When a website is optimized for SEO, it will rank higher in search engine results pages (SERPs) when users search for keywords related to the website’s content. This can lead to increased organic traffic to the website, as the higher ranking makes it more visible to users.
There are a number of factors that can impact a website’s ranking on Google, including the quality and relevance of the website’s content, the structure, and organization of the website, and the presence of keywords in the website’s content and metadata. To optimize a website for Google SEO, a person or company may engage in activities such as keyword research, content creation and optimization, and link building.
SEO is an important aspect of digital marketing, as it can help to increase the visibility and reach of a website, leading to increased traffic and potentially more business. It is important for businesses and individuals with a website to be familiar with SEO and to engage in ongoing optimization efforts in order to improve their website’s ranking on search engines like Google.